Saturday, June 10, 2017

Episode 69 Interview with Fred Zoller of Lean Performance Academy 06/10 by FitnessProFreedom | Fitness Podcasts







Episode 69 Interview with Fred Zoller of Lean Performance Academy 06/10 by FitnessProFreedom | Fitness Podcasts: In this episode, we interview Fred Zoller of Lean Performance Academy and the new project he and Georgette are working on to offer dynamic and adaptable programming for fitness programs, personal trainers, and boot camps.

Wednesday, May 10, 2017

Episode 68 Sarah Rippel with Rippel Effect Fitness Brings You Build 'N Burn 05/10 by FitnessProFreedom | Fitness Podcasts







Curious about her 16-week metabolic group fitness program? Learn more here.





Episode 68 Sarah Rippel with Rippel Effect Fitness Brings You Build 'N Burn 05/10 by FitnessProFreedom | Fitness Podcasts: Sarah Rippel is a Functional Movement Specialist and Precision Nutrition certified coach who owns and operates Rippel Effect Fitness in Baton Rouge, Louisiana. She has a background in competitive springboard diving and gymnastics, fitness competitions, triathlon, and most recently powerlifting. Sarah has been working with clients for over two decades. She has been working with groups of people in both indoor and outdoor programs since 2006. Her focus on helping her clients move better and feel better has enabled her to get results in a safe, fun, and efficient manner in both one-on-one and group settings. Get Build 'N Burn Here








Sunday, February 5, 2017

Episode 66 The one where we talk about quality programming & fake fitness gurus 02/02 by FitnessProFreedom | Fitness Podcasts




Episode 66 The one where we talk about quality programming & fake fitness gurus 02/02 by FitnessProFreedom | Fitness Podcasts: In this episode of the Fitness Boot Camp Inner Circle, Georgette and Jesse expose the current industry trend of fake fitness gurus offering expensive coaching programs and the real key to attracting and retaining ideal fitness boot camp clients and customers. Learn more at FitnessProFreedom.

Tuesday, December 6, 2016

Episode 65 Alicia Streger Interview About Facebook Groups For Your Personal Training Business 12/05 by FitnessProFreedom | Fitness Podcasts

Episode 65 Alicia Streger Interview About Facebook Groups For Your Personal Training Business 12/05 by FitnessProFreedom | Fitness Podcasts: In this episode, we interview fitness pro, Alicia Streger. She gives tips about client Facebook groups vs. community groups, and how to leverage for maximum fitness business growth.


ALL NEW: 52 Weeks of Plug-n-Play Facebook Content

Want to know one of the most POWERFUL words in business?

LEVERAGE. 

Friday, December 2, 2016

Indoor vs. Outdoor Boot Camp Location Strategies

Last time in Chapter 2, we talked about finding or creating good deals for workout space. Today we go one step further and really get a handle on whether to hold your fitness business (boot camp, CrossFit, or other group fitness program) exclusively indoors, or exclusively outdoors, and how to decide what to do.

Indoor vs. Outdoor Strategies


As we discussed in the planning stage, the indoor and outdoor flexibility of a Boot Camp is a major advantage over other fitness businesses. Since people consider the words Boot Camp to mean something out of the norm and out of their comfort zone, you can use this to your advantage by saving a ton of money on rent. If you are broke, or just starting out, I highly recommend you look into this option. Depending on what area of the country you live in, the weather can be a big factor.
One fact that many don’t consider is that there are many places with covered areas, especially at parks and schools, and this creates a whole new realm of possibility since a partial outdoor Boot Camp can function in pouring rain and even snow. I know, since I did this all year around in my area for years.

Wednesday, November 30, 2016

Finding or creating good deals for workout space

Last time, we started chapter 2 with a discussion on how to find and secure the best locations, and we began with a list. Today, we are reviewing that list and then drilling down a little further.

The easiest thing to do is do a Google Maps search on the area. You will want to make a list. From my experience the most useful types of locations to investigate are the following, in order of preference:


  1. Parks (for the outdoor option)
  2. Schools (public and private… more on this later)
  3. Indoor soccer and indoor turf sports facilities
  4. Gymnastics or cheer facilities
  5. Your garage
  6. Martial arts schools or studios
  7. Community centers or senior centers
  8. Grange halls
  9. Boys’ and girls’ clubs (depending on location this may or may not be viable)
  10. Churches
  11. Industrial warehouse spaces
  12. Unused rooms in commercial and retail spaces
  13. Gyms (last for a reason)

Monday, November 28, 2016

How to Find and Secure the Right Locations

We now move into chapter 2 of How To Build Your Own Fitness Boot Camp. Specifically, we will talk about how to find and secure the right locations. If you missed the last post about Targeting Your Market and Finding Your Ideal Customers, you can read that here. You can also start from the beginning here.

This section covers the importance of your fitness business real estate. The chapter includes finding or creating good deals for workout space, indoor vs. outdoor strategies, the combination strategy, lease negotiation, how to market a location, how to partner or cross promote with the location, how to market within the location to an existing client base, how to market with the location in the community, and getting help with negotiating the deal.

Finding or creating good deals for workout space

Friday, November 25, 2016

How To Build Your Own Fitness Boot Camp: Targeting Your Market and Finding Your Ideal Customers

In the last post, I talked about how to establish your name and your brand for your fitness boot camp and personal training business. Today we cover how to find the ideal customers and perfect target market as a personal trainer.

Many trainers go about business in completely the wrong way. They are self-focused, rather than others-focused. Here’s what selfish trainers say to themselves, and sometimes even aloud:

“You pay me $40 and then I’ll help you.”

 “As soon as I make a bunch of money I’ll invest in my clients.”

 “I want to have everyone at my Boot Camp loving me and I want to look cool.”

 “I want everyone looking at me as the best and smartest trainer, so that they want to pay me money to work out with me.”

Wednesday, November 23, 2016

How To Sell A Boot Camp Business, Part III

This is a continuation of a coaching conversation I had with a consulting client of mine who is working on selling his successful personal training boot camp business. You can read part I here and then part II here.

I have again removed his particulars to protect his identity, but the lessons contained are very instructive.

If you are thinking of selling, or if you are still planning your business, this post will be essential in developing your fitness boot camp business exit strategy.

Hi Jesse,

I hope you're well.

I was hoping to get your opinion on some pricing options as I am about to speak with trainers this week and this is an extremely difficult thing to go through.