Wednesday, August 17, 2016

Don’t even think of getting certified until you read this!

I have friends that tell me that they think it would be cool to be a personal trainer and that they are inspired to help others get the kind of results they got by working out.

Are you like them?

That's all well and good if you are. Until you realize...

You have to get a personal training certification so that you can even be considered a trainer.

The first question is, "Which one should I get?"

And upon closer examination, that question is immediately followed up with even more questions,

  • "Am I sure I want to do this in the first place?"
  • "Is it going to be too expensive?"
  • "Do I have to go back to school?"
  • "Isn't getting hired difficult?"
  • "How am I going to get paid?"
  • "What if I want to start my own personal training business?'

Here's the nasty little secret of the personal training certification industry

Yes, It is an industry. There are hundreds of companies and schools in on the game now.

And as of this writing, it still isn't a regulated industry in the United States (although that will eventually change), unless you are in certain medical environments.

And every one of these companies has one goal:

To take your money.

Of course, there are reputable companies that really do serve us as trainers...

...But they are still businesses designed to make money.

So they will always be trying to sell you 15 different certifications and try to scare you into thinking you can't do anything without their approval.

It used to be that you just got one certification and you could train.

Now, there are certifications for kettle-bell training, and CrossFit, and bodyweight training, and gym training, and outdoor, and specific groups like seniors and left-handed red-headed step-children with ADHD.

Pretty soon, there will be certifications for push-ups and sit-ups, and a different cert for squats and lunges, and both of them will need to renewed yearly for two-hundred and fifty bucks.

Thanks cert companies!


In fact, I have met trainers that were really over-certified and still sucked at training clients! I have also met some old dudes and dudettes that never got certified (because they were really old-school from back in the day), and they were the best trainers I ever saw in action!

It just goes to show you that there is no substitute for real life, real world experience in the trenches!

With this being said, you needn't freak out. Just take it in stride and take a moment to think this through carefully.

You don't need all the certifications, and you can start small and add some as you go along. Either way...

You need to really clarify first what you are looking to achieve in the fitness industry.

Let's get real for a second. Most people who want to be trainers never become them. Most people fail.

Don't let that make you sad :(

The fact is, people fail at everything all the time. People fail at jobs. People fail tests. People failed my high school. Who cares? Don't let that idea stop you.

Why do people fail?

I have no clue, really, but my guess is that a majority of them just never stayed focused long enough on what they wanted to achieve to ever achieve it!

So if you can really get clear on what you are looking to do,

and know exactly why you want to do it.

You are ahead of the vast majority of the tire-kickers out there.

Are you looking to work in a gym? As a mobile personal trainer? In a hospital setting or senior center? At the YMCA? At a CrossFit box? In your garage?

Each has a different set of advantages and disadvantages.

The big box clubs have hourly wages and set schedules and bosses to tell you what to do.

They are great places to get your feet wet, get some experience, and have some somewhat reliable base pay (unless you are on straight commission, in which case you might as well just go out on your own ASAP).

The CrossFit craze has a lot of avid followers and only requires a weekend cert at the time of this writing.

However, being poorly educated leads to people getting hurt, which doesn't exactly make you look good or provide for a long-term fitness career.

If you love CrossFit, then get educated and actually learn what it takes to be successful there.

There is a simple Level 1 cert to start with, but I recommend you get a basic personal training certification too, so at least you have some well-rounded education.

Being an entrepreneur isn't for everyone. However, it does provide the most freedom and potential for the highest income. It also means you have a chance at making nothing.

So there is no ceiling to your income, nor is there a floor.

You have other things to consider, like marketing, taxes, insurance, rent, and many other expenses that most employees never think about.

Most people don't have a clue what they really want when it comes to a personal training job or career.

Most people decide that it looks "fun" to work as a personal trainer, or worse...

...They think it looks "easy".

Well, I'm here to tell you IT'S NOT EASY.

But it can be fun.

People are so busy meandering and wishing, that they are too busy to focus on what really matters.

And what really matters is having a purpose, a reason, and a clear direction, so that you can set some concrete goals!

So if you want to succeed...

You aren't going to be like most personal trainer wannabe people.

You are going to start with the end in mind. Do you dream of a flexible schedule so you can work around having family obligations?

(Or maybe you are younger than me and you just want to party.)

It all starts with thinking about the kind of lifestyle and schedule you want and couple that with how you can prove value in the market place.

It's kind of a "find a need, fill a need thing."

So you have to not just think of yourself, but also of how you are going to help other people and that is how you decide where you will work and therefore what certification or certifications are right for you.

So what do you really want?

You want to make money helping people get in shape!

I am assuming if you read this far, you have a passion for fitness and you think it would be cool to make money helping people get in shape.

Good for you!

But if that's as far as you got, you are going to need some help with creating a business plan for yourself so that you can make money.

Don't get intimidated by the term "business plan". Here I am just using it like "success plan". After all, you are a business of one and you are the CEO of your own life and business.

At least, that's the attitude that it requires to actually become successful at anything.

As I said before, you need to prove value in the market place if you want to earn income. There is always an opportunity for the person that provides value to a market that is demanding those services.

You want to train as a personal trainer so that you can earn a great income and have a fun lifestyle!

The current dream being pitched by everyone is the idea of working a little and making a lot and spending most of your day at the beach.

Well, I am here to tell you that it is possible, but you have to put in a lot of work first. Especially if you don't know what you are doing.

That's why it is important to have the right plan in place to earn that great income and have that fun lifestyle that a few great personal trainers achieve.

You want to be in shape and be around people that want to be in shape.

Part of the allure of training is to "keep yourself honest", meaning that if you are around it all the time and trying to persuade others to get fit, you better be fit yourself.

This is a little sad to me.

To be honest, I see out of shape trainers all the time.

What's the deal with that?

What are they "selling?"

"Hey, go do some pushups, I know I don't."

Yeah, that doesn't fly.

That's why it is really important, when determining what certification you might get that you consider your fitness level and what you are interested in.

For example, if you love training in a gym, and you love lifting heavy, it doesn't make much sense to get a Zumba certification right out of the gate.

If you love dance fitness, it doesn't make sense to force yourself to study for the ACSM when you could just get the Zumba cert and be working by next weekend.

If you love it, you are more likely to do it and want to be around the people that also like that particular kind of fitness.

Here are 3 Questions To Ask Before You Consider Getting A Personal Training Certification So That You Don't Waste Time And Money

  1. Am I already into a particular modality (type) of fitness training that I am just so in love with that I can focus on getting great at teaching it?
  2. Am I in an area that there is a market for that particular type of training and fitness?

    (Either a job opening, or clients you know you can start training independently)
  3. Do I have another source of income so that I can take my time working into the business and not be crazy desperate?

Here are 3 Ways To Determine Which Personal Training or Group Training Certification You Should Get So You can Become A Successful Personal Trainer

  1. Are you a total novice and don't have a clue?

    Well, you probably shouldn't get one until you have goals, but at least you can start your research with the big popular ones, like ACE, NASM, ACSM, ISSA, etc.

    You will then want to have a business plan in place so that you can get a return on investment as soon as possible.
  2. Do you have your goals in place and know you have a specific niche you want to hit?
    Then focus on the certs that promise those specific targets.

    You still might need to get a overall generic certification, but sometimes you can get a cheap one on a weekend course as a basic until you have time to get a more advanced one.

    This enables you to get at least the basic qualifications so you can start apprenticing or even earning some income as you learn. Work to learn is a great approach.
  3. Do you have the money to pay for a certification?

    If you do, then go for one of the best certs you can afford, but that doesn't mean you have to go back to college to get a 4-year degree in it. If you don't, you need to start small and then work your way up.

    Don't worry!! Most clients don't have a clue about certifications and they don't care!

Hey, I was skeptical too.

I know exactly how you feel...

"Hey, I thought getting a certification was really important?!"

Well, yes and no.

See, the reality is that most of your future clients want to know that you know what you are doing, and that you won't hurt them and that you will help them achieve their goals.

That's all they care about.

In fact, it is a little sad to say, but some clients only care about one of the three. They care about results more than anything else!

And on top of that, you probably are a little nervous about putting money into something not know when or even if it will pay you in return.

In fact, I felt the same way when I started!

And up until recently, there really was a brutal learning curve.

In fact, It was worse than most people realized.

The clients don't have a clue, the gym owners want you to have tons of certifications, but aren't willing to pay you much, if anything...

...And you are stuck in the middle with a big bill and no income!

I felt like I had no business plan, no clients, no prospects, and a whole lot of doubt.

But a few years ago, I found a simple way to get a proven business system with a fantastic income requiring only the basic certifications that's easy for the new trainer to incorporate.

Here's something you will REALLY like!

This is $125 worth of valuable content, yours free.

You can get the full scoop here, but here's a "big picture" look at what's covered:

  • My Secret to Making $300+ an hour as a personal trainer by attracting crowds of hungry, high paying clients... So you can get your training certification making you money right away and get a return on your investment FAST.
  • Secrets to a Successful Personal Training Empire you can get more clients, own your own business, and enjoy the higher income levels most trainers only dream about.
    AND perhaps the most important...
  • What You Need To Know To Avoid The Biggest Fitness Career Pitfalls Video Lesson you can learn from others mistakes and find the path to success.
    And much, much more. (Worth $125)

    Here's How To Get This, FREE.

    First, just go to this page and fill out the form.

    Just enter your name and tell me where to send the books and video file.

    Like I said, there's no cost.

    And if you'd like a little more info on what we're covering, you can go here and get the full scoop.

    Once you're registered here, I'll email you the books and video. (No, I won't email you a million times or share your info, ever).

    Just have the $125 worth of stuff for free and if you like, you can email me back and let me know if you have questions.

    So if you'd like to pick the right certification, create a fitness career that lasts, and ultimately make a LOT more money, download these freebies right now.

    Thanks for reading this and I look forward to meeting you online.


    Jesse Stoddard


    If you want to really get the answers to the Questions To Ask Before You Consider Getting A Personal Training Certification So That You Don't Waste Time And Money...

    ...and the 3 Ways To Determine Which Personal Training or Group Training Certification You Should Get So You can Become A Successful Personal Trainer...

    Then you really need a personal business success plan to figure out what direction you want to go and establish yourself as a fitness professional. I provide some fantastic resources to help you do that right here.

    Questions? Comments? Let Me Hear From You Below :-)

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