Last time in Chapter 2, we talked about
finding or creating good deals for workout space. Today we go one step further and really get a handle on whether to hold your fitness business (boot camp, CrossFit, or other group fitness program) exclusively indoors, or exclusively outdoors, and how to decide what to do.
Indoor vs. Outdoor Strategies
As we discussed in the planning stage, the indoor and outdoor flexibility of a Boot Camp is a major advantage over other fitness businesses. Since people consider the words Boot Camp to mean something out of the norm and out of their comfort zone, you can use this to your advantage by saving a ton of money on rent. If you are broke, or just starting out, I highly recommend you look into this option. Depending on what area of the country you live in, the weather can be a big factor.
One fact that many don’t consider is that there are many places with covered areas, especially at parks and schools, and this creates a whole new realm of possibility since a partial outdoor Boot Camp can function in pouring rain and even snow. I know, since I did this all year around in my area for years.